What I strive to create is lasting relationships that breathe life into the comment sections. Things are never going to be the same as the good old days, but algorithms or no algorithms, we still have the chance to connect with wonderful individuals from all over the world.
THERE IS NOTHING PERMANENT AND ALL is subjected to change, but the way the social media landscape is transforming is nothing to be proud of. Those of us who have been reading fashion/beauty/lifestyle blogs for over a decade now, witnessed how sincerity and quality discussions deserted the blogs’ comment sections, and got replaced by either self-promotional noise or silence. I really miss the time when most of us were Bloglovin’ junkies and the first thing we did in the morning was open the website to check whether our favorite bloggers had posted any content. And if they did, boy oh boy, we couldn’t wait to comment and tell them what we thought. Sure, self-promotion in the comments was present back then too, but it was mostly a link back to where the user had come from, and we all could spot those who had just come to drop that link and not really engage.
While Facebook comment sections are known to cook up a storm, Instagram is where most of us are, and yet it's the place where we talk about #goals or envy or we share a barrage of emojis as a substitute for actual conversation. A picture is worth a thousand words you say? Not really, sometimes I wish I could hear people speak again. Or see them write, if we were to be more literal. Of course, its purpose was never to replace Facebook in that regard, but to serve as visual haven, which, it actually does, but sometimes the shallowness or the complete absence of conversation is mind-boggling.
// Pants: my design
// Watch: Lorus Watches
// Bag: Carpisa
// Scarf: a gift from a dear friend
// Sweater: something I've had in my closet for 14 years
Still, with the wonderful algorithms flourishing on both platforms aiming to bury any content that is not backed up by money, it’s no wonder engagement has dropped. Even if you want to engage, you can’t because Facebook and Instagram want to show you something that was probably relevant to you a week ago. Now, of course, there are a lot more social media platforms than these two, but I am just using them as examples.
Social media evolved too quickly for my liking and towards a direction where attention spans got shorter and genuine relationships were reduced to emoji conversations and soulless happy-birthday posts. As a young person that has diverse experiences in working with social media including management, marketing, advertising, content creation, and analysis, I am familiarized with the background workings of social media and have a lot more insight than the normal user. This insight has made me wiser, yes, but it has also deprived me of the joys of using social media just for the sake of connecting and discovering. When talking with friends whose knowledge of social media is limited to its interface, I am always baffled of how little people notice the real intention behind a post, but I also envy their oblivion. Thinking of the intent behind a post instead of how it makes you feel does limit you from fully engaging with it. Unless you need social media to fulfill a goal, ignorance is truly bliss.
The first university courses that introduced me to social media and that got me excited about working in the field, could have probably never guessed that the platforms would head down of a path of exclusivity rather than inclusivity. Creating great content is no longer enough because unless coupled with effective promotional tactics, it reaches almost no one. I am not saying all of this as a social media purist. I am not one and I cannot say that I haven’t found myself being swept away. It’s hard to always swim against the current or to refuse to play the game to get somewhere.
But what I do strive to create is lasting relationships that breathe life into the comment sections. Things are never going to be the same as the good old days, but algorithms or no algorithms, we still have the chance to connect with wonderful individuals from all over the world. I love all the people who I connect with everyday through my multiple screens, and sometimes a stranger on the other side of the planet can make my day and inspire me to create. Creating social media content is one of my favorite things to do, first because it stimulates the visual creature in me, and second because the thought of my content inspiring other people excites me! So when creating and communicating, be as genuine as possible and help those with similar goals as you.
You never know who can brighten up your day. (: